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Three Clicks Away
Advice from the
Trenches of eCommerce
by Michael Drapkin, Jon Lowy and Daniel Marovitz
For executives and middle managers who are responsible for developing their company's e-commerce strategy, the main dilemma is how to effectively lead and manage these initiatives in a constantly changing, technically challenging environment, while at the same time creating a site that is a profit center for their company.� Fortunately for these business leaders, the long awaited, hands-on resource these need to successfully launch and follow through on their e-commerce initiatives is here.�
THREE CLICKS
AWAY: Advice from the Trenches of eCommerce (Wiley; April 20, 2001; $29.95) presents the collective
experience of three distinguished Internet strategists, who have led e-commerce
initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon
and Casio. Intended to provide executives and managers with the solutions and
tools they need to successfully launch and maintain e-commerce sites, THREE CLICKS AWAY is a tactical guide
that shows managers how to develop e-commerce strategy, revamp the organization
so that it can support e-commerce initiatives, and manage these
multi-disciplinary, complex projects.
Focusing on the critical areas of strategy,
organization, and project management, the authors unveil how powerful web
companies operate and what their people do; ways to locate competent resources
to help drive cost-effective development in the new internet arena; and
can't-miss tactics for evaluating and supervising new projects.� Topics include:
�
Exploring
the different types of e-commerce business models and guidelines for moving
businesses to the Web
�
Finding
start-up niches, structuring them, and funding them
�
Avoiding
the most common web-staffing mistakes and getting the most from recruiting time
and dollars
�
Managing
growth and building organizational structures that maintain control and promote
speed.
Featuring numerous real-world examples from
well-known businesses, the first clue to success is in the title of this book:
customers should never be more than THREE
CLICKS AWAY from the information they need.
Michael
Drapkin is
the founder and Principal of Drapkin Technology and chairs� ecommerce Management at Columbia
University�s Advanced IT Management program.�
Drapkin Technology (www.drapkintechnology.com), based in Monsey, NY,
provides senior-level business, technology and management expertise to enable
profitable Web businesses and e-commerce.
Jon Lowy is Director of Internet
Architecture for Deutsche Bank�s online investment banking division, eGCI,
which is charged with developing online trading and research systems for retail
and institutional clients on a worldwide basis. Prior to this position, he was
Chief e-commerce Architect for Gateway. Lowy is a founder and the architect of
Softwax.com, a web-based peer-to-peer system that allows communities of users
to share files safely and conveniently.
�
Daniel
Marovitz is
the Director of Internet Strategy for Deutsche Bank. Prior to joining Deutsche
Bank, Marovitz held positions at Dow Jones and Gateway. He worked directly with
the president of Gateway to establish the company�s website and Intranet.
Marovitz also worked for iVillage as their vice president of commerce.
Three
Clicks Away
Advice
from the Trenches of eCommerce
John Wiley & Sons, Inc.
$29.95;Cloth; ISBN: 0-471-39682-6
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